Branding T-shirts: OLLO
Art and Ink does a lot of work branding t-shirts for all sorts of brands, but every now and then a niche brand comes along which is close to our own hearts. Ollo is a supremely good niche brand with their focus squarely on creating quality apparel. Part of our work with them is staying at the forefront of developments in the textile and apparel industry so that we can best advise them how to stay ahead of the quality curve.
For this job we selected SpectraUSA’s 3100 ‘Cotton Perfection T-shirts, made from 100% combed ring-spun cotton. These babies are a dream to print on, wear exceptionally well and are as soft as cream. They also hold a discharge print, like this one, extremely well, which was anther key to our selection here. OLLO athletes really groove on the comfort and functionality of their tees, and you’d need to be whilst hurdling obstacles, defying gravity and Parkouring your way across the landscape, but not out of your t-shirt.