Direct Line Beanie
When the winter chills hit our friends at Direct Line reached out for us to help them complete the corporate wardrobe with a suitably smart beanie. The brief was to ensure their workforce could slip on a warm beanie whilst out in the field doing their installations. We recommended a FlexFit cuffed beanie to keep ears and head snug as a bug, whilst we created a beautiful woven label which we stitched on the front for them. Applying labels like this can be tricky beacue they are usually flimsy, but we use a secret technique to ensure that they stay firmly attached to the knit of the beanie without stretch or tear. We delivered just as the temperatures plummeted, Direct Line couldn’t have been more stoked.