The folks at legendary guitar-maker Fender, are so much fun to work with. They needed stand-out Fender branded t-shirts for their brand awareness and marketing campaign at last January’s NAMM show, the de rigeur music show for anyone who even remotely likes music production and musical instruments. Fender needed to see a range of options, detailing a variety of print techniques, designs and inks before they made their final production decision. With a focus squarely on quality merchandise as an extension of their famous brand, Fender wanted nothing short of a premium product. Naturally, these t-shirts needed to be priced very carefully since most of the product is given to their customers to enrich the brand experience. We always recommend SpectraUSA since they offers the highest quality to value payoff in the industry and, Spectra’s black is the darkest, most sublime canvas to print on—and we all know rock ‘n roll loves a black t-shirt! staying with the nothing-less-than-premium theme set out by Fender, we selected Spectra’s 3100 Cotton Perfection t-shirt,  and used metallic inks and soft-hand plastisol to print with which were very well received by our famous customer.