San Diegans are spoiled for choice when it comes to great eateries and, the customers at Pete’s are fiercely loyal to this Southern Californian institution. Working closely with this restaurant to create Pete’s Black Tees and Tanks, we wanted to ensure we created something which their customers would want to pull over their heads. From the outset we insisted on premium t-shirts. One hundred percent ring-spun cotton is the perfect canvas for a well placed discharge print on Pete’s Black Tees and Tanks—it’s an amazing process which bleaches out the garment leaving no feeling of a print under then hand and a truly great touch to the shirt. Branded merchandise needs to look great for the brand but also needs to feel great and wear well for the customer. With discharge printing on these deep blacks we’ve got a killer combination which Pete’s customers  absolutely love. We duplicated this classic print process on a range of jet-black racer back tank tops for the ladies and, with their tailored side-seams and classic, sassy form, they are unbeatable for summer and just as incredible as Pete’s lobster rolls. The styling is clean, fun and altogether just plain Pete’s. We’re as stoked as they are with these killer Pete’s Black Tees and tanks.