Freestyle Branded Apparel
Freestyle is the perfect embodiment of a Californian summer: Surf, sun and, of course, more fun than you can shake a stick at. This enduring and iconic American brand has been focused exclusively on creating unique timepieces for as long as we can remember and we got to share in their awesome summer-stoke when they approached us to assist with their first foray into apparel. Art & Ink was tasked with creating a capsule collection which showcased all the features of this big-beach brand, which included hats and shirts in both mens and ladies’ styles. For women we created a retro-inspired crop top which just screams summer and wholesome beach fun and, we paired that with a gorgeous pink pastel short-sleeve tee with a buttery soft finish. The iconic Freestyle logo placed beautifully on both garments and, for the crop top we couldn’t resist a retro 1980’s color-way for the logo. The mens collection needed relevance for both fit and fabric whilst retaining comfort for the wearer on toasty summer days, so we dropped a water-based print onto a light cotton-poly fabric for additional moisture wicking and softness. We finished the mens range off with a custom-made interior neck print with the Freestyle branding to add a touch of high-end appeal to the sand-between-the-toes fun of the shirts. These t-shirts are the perfect partner for a day or evening at the beach and, if you find yourself sorely in need of a beach this July, well… just slip one on and you’ll see why we think summer is Freestyle’s favorite season.
The eye-catching Freestyle shark-fin logo was just begging for the marquee position on the front of a truly great cap and we delivered for them with a sharp monochrome snapback cap with a clean embroidered merrow-edge twill patch. As caps go, this one oozes an understated, elegant style and the embroidered patch truly sets it head and shoulders above other street-wear caps. For fun we created an embroidered dad hat with a neon Freestyle logo and jet black panels which really make their brand identity “pop.” To finish off this super headgear we added an embroidered Freestyle logo on the back as well, a fine touch to two fantastic summer stunners